Molson Canadian: The Call of the Cup

As the official imported beer of the NHL, Molson Canadian recognizes that every decision a coach now makes means the difference between skating to glory and skating into the offseason. The Call of the Cup is underway.

Four teams. Eight wins. One cup.

The Call of the Cup is Molson’s way of letting hockey fans make the tough calls this year with specially-marked packaging. Found on bottles, fans are provided the opportunity to make the tough calls by texting their coaching decision and seeing how others have voted. These scenarios make for great banter and great content. Out of 45 unique scenarios, you might encounter:

So what’s your call? Fine more and follow along during the NHL Playoffs right here.






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